Wednesday, September 19, 2012

The Burnt Orange Family Becomes Texas A&M's Biggest Fan


We have been a longhorn family forever! My husband and I attended UT, as did my dad, and my brother and sister-in-law owned the famous BEVO bus that made the cover of USA TODAY.  My godson, William Harvey, played football for UT and if we did not go to the UT game, life stopped at our house so we could watch it, until the Longhorn Network came along and we you can't even watch the game! We bled orange...
credit: big12football.net
... then our youngest son decides on Texas A&M.  Mark and I were a bit surprised, but it was Nick’s decision and we were happy for him.  Mark had never even been to College Station (which is surprising and not-so-much all at the same time)!  What we have learned about Texas A&M has been the greatest surprise of all.  My friend, Liz Decker, has a daughter Katie (a great jewelry designer who just graduated from A&M) who said it best: “people are just nice there.”

When I called Texas A&M, I actually got a human being that knew the answer to my question (and spoke English!).  It was like the good ol' days when you got a person and not a recorded message.  When I sent an email asking a question, I go a well thought out 4-paragraph response.  I was shocked and thought Comcast should get this group to run their customer service.

Then we had a misunderstanding at Callaway house and instead of being defensive, the sweet girl said, "lets find a happy solution."  Meanwhile I am still trying to beat my $600 deposit out of the Towers at UT.   I have emailed the same document 4 times there, and they seem to conveniently never get them.

When we went to visit A&M and buy 6 shirts at the bookstore, a charming young lady said "you must be big A&M fans!"  The truth was, we had nothing in our house that had burgundy in it...oops.  Did I say burgundy? I meant maroon. People still have to correct me.  I was driving away in my Sequoia and instead of feeling bad about the poor gas mileage, I noticed trucks towering over my SUV, their wheels level with my windows.  In College Station, my SUV is practically a Prius. 

My son Nick moved in 3 weeks ago and I was once again surprised at how nice everyone was.  What is in the water in College Station, and can we get some added to Houston’s?  We booked a hotel for the night and we were shocked that it was under $100.  Our other child is at TCU and Marriot has a monopoly on the town, so even the 2 star hotels are $200 per night.  Even going to the movies is only  $4.50 in this town.  When I read the Hilton had donated rooms to Barbara Holdworth's friends and family, I was not the bit surprised. By the way, there is a fun run to help the victims of this tragedy (here is the link if you would like make a small donation). That is the spirit of this school and this town.
credit: bgbird06.deviantart.com
Mark told Nick that college is not just going to 13th grade, and he needed to branch out and meet new people.  So on a night when he had nothing to do, he went to a fraternity party where he did not know a single person.  When he called to report to Mark that he had branched out, he once again said, "everyone was so nice." He said he met the nicest guy from Bolivia.  Nick had worked in an orphanage in Bolivia this summer and fell in love with the country.  The guys at this fraternity told him he was always welcome to come by. Dang-what a good group of men.

Now comes the big game day and my son sends us pictures from the game where he is sitting on the 50-yard line.  We had joked with him the day before that his student seat would be so high up, he would be able to wave to the Southwest Airline passengers as the plane flew by.

We texted back and asked him how he got a seat on the 50 yard line. He texted back and said "People are so nice, they asked if we wanted them to scoot in tight and sit with them."  I asked if they were students and he said, "No. Just nice parents/alumni." Once again: "people are just nice."  Then we got an even bigger shock, he called to tell us he had never been happier in his life-"he loved this place."

I suspected we were becoming an Aggie family when my husband just had to watch the game and yelled for the Aggies just like he had for the Longhorns for so many years.  But then I knew we had converted him when he took me out to dinner last night instead of watching the UT game.

This morning I checked my Facebook only to see a picture of Nick at the game.  I think when kids get to college it becomes uncool to post pictures on Facebook. Either that or my kids have chosen some filter that only lets me see a few.  That would not surprise me, as I have been unfriended twice by my kids for posting comments on their pages.  But what they don’t understand is a picture on Facebook of them is like the rare letter you get from camp.  It makes your day.

I feel A&M is teaching something so lacking in today’s world... that men should be men.  I am all for womens' equal pay and equal rights, but I am old fashioned in that I want my door opened for me, the trash taken out, and a man to be a man.

Gig Em Aggies.

Tuesday, September 11, 2012

Hiring an Agent in 2012 - Part 2


See earlier post for Part 1.

Number four: look at a few of your agent’s brochures and evaluate the descriptions of the homes for sale. Words make a huge difference. Freakonomics revealed a dirty little real estate secret about marketing code words: that sometimes, real estate agents use generic words as a sort of subconscious shorthand indicating that the house is worth less than its asking price. Specifically, “fantastic,” “spacious,” “charming,” and “great neighborhood” all appear to be glowing descriptions of the homes they describe. However, authors Steven Levitt and Stephen Dubner found that these adjectives actually correlated with significantly lowered sales prices. They’re generic and nondescript, and whether you (or the real estate agent) know it or not, they signify to buyers that the house lacks unique qualities—or worse, that there’s something to hide.
credit: wlusidelines.wordpress.com
The words that Freakonomics found to correlate with high sales prices were specific and visual: “granite,” “maple,” “gourmet,” “state-of-the-art.” Use this as a lesson. Be specific with your words, not general.  Marketing is about feeling good.
The same goes for your real estate agent’s photos. We like to think we don’t judge a book by its cover but, of course, we all do—particularly when it comes to real estate. Buyers will be paying attention. They start their search on the Internet and finish on the ground. 

Number five: it’s not good if your agent tries to get you to cover up problems about your home. This is common in real estate, and it trickles down from the top. The real estate lobby is notoriously secretive, and in states like Texas, real estate agents are exempt from the Deceptive Trade Act. But on a person-to-person level, secrets don’t work. Buyers need honesty, and if they find out you’ve hidden something, you can really get into a bad situation.

Number six: your agent should care more about marketing your home than marketing their name. Check out the yard sign. Does it say anything specific about your home, or does it just have the name of your real estate agent or their firm splashed all over a generic sign?
A custom sign for your home is an inexpensive and much better option, and if your agent has told you the truth about the value of your home, they should have no problem spending the money on a custom sign. The sign should also have the asking price: this is the first thing all buyers want to know and it immediately establishes trust and honesty. I started doing this and people have driven by, called and thanked me for having the information.

            Number seven: your agent should post listings on all major real estate websites, including Zillow, Trulia and Yahoo! Real Estate. The Multiple Listing Service is becoming a dinosaur, and a lot of buyers come from these national sites not just your local MLS. And if your real estate agent tells you what a great company they are because they still advertise in the Sunday paper, run.  No explanation necessary.
credit: bridgeconsultinginc.com
Yes, there are a lot of sellers who are being underserved by their agents. But if you ask these questions and watch for these red flags, you can find out what level of service your agent provides. You’re spending enough money to hire one—you might as well make sure your agent is worth it.


Friday, August 31, 2012

Hiring a Real Estate Agent in 2012 - Part 1

It’s hard to say which has changed the world of real estate more—the state of the economy, or the Internet revolution. With more power and knowledge going to the buyer than ever, the old rules no longer apply. Before you hire a real estate agent in this new climate, here are some things you need to know.

Number one: just because your cousin, friend or cousin’s friend just got her real estate license and joined a firm does not mean they know what they are doing.  Unfortunately, real estate school is about learning to pass a government exam, which includes a puzzling section on ethics. If I need to study up so that I can prove that I don’t discriminate based on race, sex or handicap, then I sure as heck shouldn’t be trusted with anyone’s home!
This is all to say that real estate courses teach you nothing about solid deals and good business, which are what really matters in real estate. An agent fresh out of school is like a hairdresser who has just learned all about the history of hairdos.  And here’s something to think about—your hairdresser has almost certainly spent much longer in professional training than your real estate agent. 
credit: beaut.ie
Number two: the amount of listings your real estate agent has doesn’t matter. Anyone can list a house—the real issue is selling it.
I have a friend who has over 40 listings. She must be a top producer, right? Wrong. I run with her a few days a week and every time, as we’re running, she gets calls from angry sellers who feel neglected. She signs the listing up, then the seller never sees her again. You want someone who will care about getting your house sold, not getting listed on the firm website as part of the Top Producer Club.
credit: agentharvest.com

Number three: more time on the market will get you less money. If your agent asks for a 12 month listing, run!
I’ve seen my fair share of real estate firms teach their agents to take listings at a high price and walk the client down later, once they’re locked in. So don’t let an agent’s high number give you an unrealistic idea about value. Even if they list your house at an incredibly high price, they’ll often accept a low offer for you and tell you it’s the smartest move you could make. It’s fun to dream sometimes, but this market is not the time for dreaming. If your house is overpriced, all you're doing is helping your neighbors sell their more realistically priced home. 

Tuesday, July 24, 2012

Target Marketing at its Best

Marketing is one of my favorite things. When I watch TV, flip through a magazine or visit a good webpage, I praise good marketing...especially target marketing. I have learned over the years that it never hurts to play to an audience when you are trying to sell something. I found myself in stitches and, dare I say, impressed when I saw this charming for-sale-by-owner sign being covered by the news.

If this isn't target marketing, then I don't know what is! After I picked myself up off the floor, I couldn't help but think this woman, though somewhat bitter, is a genius! Her sign not only appeals to a slew of potential buyers, but got her on every major news source in the US! I found a few other signs I liked that I hope you can get a kick out of also.

Though my tastes are refined, I can drink a beer with the best of 'em! This sign makes me want to call up the sellers and take them out for a cold one.
Believe me, if you have something to sell, you have something to market. Find your audience and sell to them. No need to please the masses...they are not going to buy your house.

Monday, June 11, 2012

10 Deal Breakers ... Revisited: Part 2


6. Lender changing the deal: This is a tough one to avoid, since this falls in the buyer’s court. Still, you can emphasize to your buyer the importance of working with a reputable and reliable mortgage broker, not someone’s cousin or a friend of a friend.

7. Spooked buyers: It’s very common for buyers today to get spooked by cocktail party talk. Jealous friends and relatives (who typically bought real estate at the peak of the boom and are suffering) tell buyers what a terrible time it is to buy a house, and they start to worry. Never forget that in real estate the best advice to follow is, “When the news is the best, sell it, and when the news is the worst, buy it.”

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8. Lender dragging the buyer over the coals: Today’s lending environment is very different from the environment even a year ago. Chances are good that your buyer will get scared by the everything-but-the-rectal-exam approach that lenders are taking these days. Many buyers take the lender’s tactics as a sign that they shouldn’t be buying a home. They fear they will not get approved and do not want to go through the humiliation. Reassure them that it’s normal these days, and they just have to get through it.

9. Lenders will close on the 30th: The 30th of which month? Always make sure you know the lenders closing date. Double and triple check it. 


10. Waiting too long to respond: Always get back to your buyer within 24 hours. Procrastination is a deal killer.

Thursday, June 7, 2012

10 Deal Breakers ... Revisited: Part 1

As you may remember, in September of last year I wrote about the "9 Big Deal Breakers in Real Estate." With a new year comes a new deal breaker. But before I get ahead of myself, I find that the remaining nine are more important than ever! Let's quickly review numbers 1 through 5, shall we?

1. EXCLUSIONS: As a seller, you need to make it clear which furnishings and fixtures come with your house and which don't. You should disclose these items when you show your house, or remove them beforehand. These days, wall-mounted TVs seem to be causing an overabundance of disputes. Don't let the deal fall apart over a TV or a chandelier!

pinterest.com

2. FAILURE TO DISCLOSE: In relation to deal breaker number one when in doubt, DISCLOSE IT, and the earlier the better. A problem will seem much bigger to a buyer when they have discovered it on their own or are already under contract.

3. APPRAISAL: The days when a home always appraised for the contract price are gone. Sometimes the appraisal comes in "short," and this can be a deal breaker.

4. SURVEY: As you approach closing, you might get your survey back only to find out that your fence stretches 5 feet into your neighbor's property, marking your lot short of the 7,000 square-feet your buyer desired. Know your boundary lines! Many contracts call for a survey 3 days prior to closing, but you should have the buyer order the survey when they order the appraisal. Don't wait! If you take care of this in advance, you'll have time to work out a solution.

5. INSPECTIONS: Most inspectors call it like it is. Sometimes your buyer will want you to fix every single potential problem that your inspector sees. You don't have to do this! You both have choices.
Your buyer has four basic choices after the  inspector report. The buyer can:
  • Ask you to make their requested repairs
  • Ask you to reduce the sales price in lieu of repairs
  • Request no repairs at all
  • Decline to buy the property
They can't force you to make repairs, but they do hold the ultimate power of walking away from the sale if they can't live with the decision of your repairs.
As the seller, you have three choices. You can:
  • Agree to the buyer's request and make all of the repairs
  • Agree to part of the request and make some of the repairs, or create an allowance for the repairs and stipulate in the contract, "the house is being sold 'as is'"
  • Agree to make no repairs or credits at all

Sunday, April 15, 2012

My Secret Crush on John Edwards

CONFESSED BY SISSY LAPPIN
All About Thin-Slicing, Accents and Handsome Sleazeballs

I know this has nothing to do with real estate—but who likes talking about their job all day, anyway?   

This post is about John Edwards, the incredibly handsome dirtbag who was so charming and successful that he almost won the Presidential nomination.

In Malcolm Gladwell’s book Blink, he discusses a concept called “thin-slicing”—or the automatic psychological process that allows us to make up our minds about a situation in under 2 seconds. Plenty of times, we’re right. But we can be wrong in huge ways too.

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John Edwards fooled us all, and he wasn’t the first one. Gladwell cites the example of Warren Harding, a womanizing party boy who served two years as President before dying of a stroke. Historians agree that he was one of the worst presidents in American history, but he rode to success on the back of his charm and notable good looks.

Here’s the first way we thin-sliced Edwards. Generally, we perceive tall people as powerful and intelligent. A majority of heads of big companies are over 6 feet tall, but the average American man is only 5’9. John Edwards is 6’2.

The second way: we also innately perceive good-looking people as more honest, more competent, and harder-working—a fact that has been proven time and again by data that correlates attractiveness with more promotions and higher pay. And let’s not pretend that John Edwards isn’t decent eye candy.

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The third way may apply only to me, but I don’t think so—it’s his accent. Edwards’ accent reminds me of that movie French Kiss, when someone asks Meg Ryan what Kevin Kline is saying (in French) and she replies, “I don’t know, but it sounds beautiful.”

Put all these things together, and you get a major WOW factor. But then you find out that he not only had an extramarital affair with a staffer and fathered her child, but that he also carried on all of this while his wife had breast cancer and used campaign contributions to cover up his affair. Would he have been able to deceive everyone for so long if he had been 5’4 and ugly, with a thick Brooklyn accent? Not to insult short men or ugly New Yorkers—but the answer is probably no.

Now he’s on trial, and I hope the jury is given a copy of Blink, so that there’s no chance of them falling for the well-worn shortcut of “tall, dark and handsome.”  As my mom once said, “No matter how much mayonnaise you add, you can’t turn chicken sh** into chicken salad.”